The Best Cereal Name Ever: ‘Holy Crap’ Cereal

Two Canadians, Brian and Corin Mullins have come up with the crappiest cereal ever called, "Holy Crap Cereal".  It might actually sound like crap to some of you since it's  a gluten-free, vegan, organic cereal.  However, the name actually comes from one of their very first customers who, after trying it said, "Holy crap ... this is amazing!".  So Brian and Corin changed the name.  Apparently, the name give to a product can dramatically impact sales because after the name was changed, sales increased 1000%, from ten bags a day to over one hundred. I bet you want some now don't you?  I must admit, I'm very curious to try it and see just how good it is.  Unfortunately, it's not here in the U.S. yet, but it soon will be or you can get it from holycrap.ca.