The American Lung Association and its LUNG FORCE initiative is turning New York State turquoise for National Women’s Lung Health Week. Landmarks and communities across the state will be illuminated in turquoise in support of those whose lives have been impacted by lung cancer. LUNG FORCE is uniting the nation to raise voices and make lung cancer – the leading cause of cancer deaths among women and men – a public health priority. The Lung Health Barometer reports only 3 percent of women consider lung cancer a top-of-mind health concern.