Sales of products through the Taste NY marketing program increased to a record $17.8 million in 2018. Governor Cuomo's Office says the continued year-over-year growth reflects increasing consumer demand for local food and beverage products. Taste NY benefits both local farmers and New York’s agricultural industry as a whole. Exposure from Taste NY has helped the farms and companies participating in the program while Taste NY’s food and beverage businesses support farmers by using New York grown and produced ingredients in their products.